How to Design Packaging for a New Product (That Can Attract More Customer)

by | Sep 25, 2019 | Featured Post, Packaging Design, Packaging Industry Insight

Packaging design is complex than you think. You will need to pay attention to a variety of factors at the time of working on the package of a specific product. To make the life easy for you and to help you become an effective packaging designer, we thought of letting you know about some of the most important tips, which must be kept in mind at the time of working on the design of a package for a new product.

These tips can help you to create the perfect package, which can contribute a lot towards the success of the product at the end of the day.

Understand what the new product is all about

Since you are designing the package for a new product, you need to have a clear understanding of what the new product is all about. Otherwise, there is a high possibility for you to make a lot of mistakes at the time of working on the package design.

When you have a solid understanding of the product, you will be able to understand all the logistical musts that need to be there on the package. For example, you need to make sure that the dimensions of the package match perfectly well with the package.

Understand who is going to purchase the product

Secondly, you need to understand who is going to purchase the product that you offer. For example, if the product is designed for men, you need to follow a completely different approach at the time of designing the package for it.

Likewise, you should give more attention to feminine touches in the package, if the product is designed for the use of women. On the other hand, you should also consider if people who are concerned about the environment are going to purchase the package. Then you need to change the approach that you follow to get the package designed.

In general, you need to make sure that your packaging design is appealing to the customers. You need to keep the ideal customer in mind at all times and then work on the package. This can contribute towards making the package match perfectly well with the needs of the customers.

How people will purchase the product

As the next thing, you need to think about how people will go ahead and purchase the product. Several channels are available for the people in today’s world to purchase the products that they need. Online shopping, purchasing from a boutique shop or from a supermarket hold a prominent place out of them. Based on the way how your customers purchase the product, you need to align the package design accordingly.

For example, if the product will be made available for sale in supermarkets, you need to ensure that the package looks prominent when the product is kept on the shelf. Then the product will be able to grab more attention from potential customers. This can increase the sales volume of that product as well.

Collect all useful information

There are some vital and important pieces of information, which you need to collect before you go ahead with packaging design. Brand guidelines hold a prominent place out of them. You need to ensure that the product you purchase matches perfectly well with the brand.

Therefore, you should collect brand colors, brand logo and brand fonts before you proceed with the package design. Along with these details, you can give life to the best-looking package at the end of the day as well. It will be able to help the new product to establish strength in the market because of proper branding.

Understand what content should be included in the package

There are some vital pieces of information, which need to be included in the package. You need to ensure that you are including those pieces of information during package designing as well. Otherwise, you will not be able to end up with the best possible results out of packaging design.

For example, you may need a written copy to be included in the package. It can include the name of the product, along with a tagline and a short description. Then you need to collect information on what sort of images you are going to include in the package. Depending on the industry, you will come across the need to include some marks on the new product package design as well. You should understand what those marks are before you start working on the package design.

Develop the information architecture

When you have all the information in your hand, you will be able to go ahead and create information architecture. That’s why it is important to make sure that you collect all the information before you proceed with designing the package. Then you can end up with the best information architecture for the package and you don’t miss out anything.

At the time of designing information architecture, you need to select the most important things that your customers want to know about you. Then you need to include them as the centerpiece of the design as well. The other pieces of information should be centering main concept. You should also be mindful to place them strategically on the package to end up with the best possible results out of package designing efforts at the end of the day.

Evaluate the package design

Once you finalize working on the package design, you should evaluate it. You need to get a 3D mockup of the design with the package. Then you will be able to get a clear understanding of how it looks. You should also collect feedback from others. It is better if you can get in touch with some of the potential customers of the product and then collect feedback from them. This can help you to end up with the best possible outcome and contribute a lot towards helping the new product to access the market.


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