People who work on packaging design would come across many different types of designs. Out of them, the box packaging design holds a prominent place. Steps that you have to follow in order to design a box package are quite different from the steps that you should follow in order to come up with ordinary package design.
That’s why it is important for you to have a solid understanding of the basics of designing a box package.
Following are some useful tips, which can help you with it.
What makes a box design different?
To begin with, you should understand the factors that make a box package different from others. Then you can figure out what kind of a unique approach you should follow to end up with a box packaging design.
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As the first thing, you need to take a look at the design of the box. That’s the obvious difference that you can find in a box packaging as well. Along with that, you should also figure out what is being shipped in the box package.
It is important for the box package design to allow the manufacturer to storage goods easily and efficiently. This can provide a great assistance at the time of distribution. The product or group of products that are shipped out should match perfectly well with the design. This can also deliver a great experience to the end customer when he is unboxing it.
When sending out a shipment, multiple boxes will be shipped. Therefore, you need to make sure that you don’t give an odd shape to the box design. You should ensure that there’s a possibility to stack the boxes in a convenient manner. A stack of boxes should never waste any space. If you can follow this approach, you can get the most out of box package designing at the end of the day.
How to come up with the best design for box packaging?
Now you know what factors make a box package different from other options available in the market to consider. Along with that, you should take a look at the important elements that should be available in the box packaging. If you can focus on these important elements, you can make the box package design look outstanding at the end of the day. It will serve the desired intention as well.
When you get the task to design a box packaging, you shouldn’t venture into it immediately. That’s because box package design is quite different. Therefore, you should take your time in order to define the look and feel of the product.
Otherwise, you will not be able to end up with the most effective results. You will also waste your time and effort because you cannot come up with a perfect look for the box design in your very first instance.
You will get the temptation to go ahead and create the box on the fly.
However, this can often result in mediocre packaging. This is one of the biggest mistakes done by package designers out there. As a professional packaging designer, you need to make sure that you are not committing this mistake. Then you can take your package designing initiatives to the next level with ease.
At the time of designing a box package, you should always keep in mind that less is more. In fact, this is one of the ground rules that you will have to keep in mind at the time of designing a box package.
If you are not convinced by this fact, you can go ahead and take a look at the most appealing and elegant custom box designs that are available in the market. In other words, many designs would give out a minimalist look and feel. You need to think about introducing such a minimalist look and feel to the box package designs that you create as well. It can contribute a lot towards the success that you will be able to end up with your designs.
As the next thing, you need to go ahead and come up with a list containing product benefits. For example, you need to outline how the product is benefiting potential customers. You should never confuse a benefit to a feature.
Due to the same reason, you need to remain mindful at the time of working on the box package design. A feature is describing an attribute of the product, which is packed within the box.
On the other hand, a benefit would explain what the product can offer to the customer. You should be aware of this difference at the time of working on package design.
According to marketing experts, features are only in a position to tell information, but benefits can make the product sell. You can keep this in mind when you are designing a box package.
keep the graphics and pictures
You should also keep the graphics and pictures of the box package design minimum as much as possible. You should use graphics and pictures only to demonstrate what is offered by the product. It should be a clear representation. You should never confuse your customer with what you offer.
You can also include short and concise points for the textual content that you are offering through the box package design. This can contribute a lot towards the overall success of the box package design at the end of the day.
You should rework the sentences and make sure that they are in a position to flow perfectly well, within a few words. You should also make sure graphics and illustrations included in the box package design are supporting to the points that you have included.
Last but not least
You can think about introducing creative die cuts into the box package design. Special printed colors or windows are in a position to help your package to grab attention from potential customers. Hence, you can make it look outstanding from the competitor products available in the market.